Content for E-Commerce Sites is not lesser than an art as it is of no use if it doesn’t inspire customers to take buying actions. Thereby, once you are done with the ecommerce store development, the next big thing is its content.
Over the internet, you find various content writing services that are sometimes meant for informing or educating whereas other times intend to promote.
However, when it comes to e-commerce sites, the content is mainly for selling. Thereby, writing content for e-commerce brand is more tricky and challenging than writing for blogs or other websites.
To write e-commerce quality content, you first need to understand the connection between content and e-commerce. So here, you will get a detailed overview of the concept behind writing content for e-commerce sites in the easiest possible ways.
Firstly, you should clearly know the purpose behind an e-commerce site and how it differs from other websites, search engines are bombarded with.
To comprehend your understanding about e-commerce site and its relation with content, we have covered some important aspects.
What is an E-commerce Site?
An e-commerce site is the buying and selling of products or services using internet. Thereby, to promote your products and services, you run a strategic online marketing campaign whose success depends on the quality of content you create.
Why Content for E-Commerce Sites Matters the Most?
Content plays the role of communication between buyer and seller. It is content that serves as the entrance door between you and your customers. Your customers assess from the words written on the door whether you are for them or not. Likewise, you are open for them or close, offering any discount or not. Just one word “open” or “close” can help you get or lose customers.
This is what makes content so incredibly important. You can lose your customers, if your e-commerce store is not filled with quality content.
Now the question arises is how to write content for e-commerce sites that sells and resonates with your customers.
Follow the below-mentioned guidelines for ecommerce Content Creation that would help you meet your sales targets through an e-commerce website:
1. Write Authentic and Correct Content
Make sure whatever you are writing on your ecommerce site is 100 percent correct. All the attributes you are writing should be accurate and real. Fake claims might grab people's attention in the first sight but later on it negatively impacts their trust.
Thereby, write genuine and real offerings plus make reliable claims.
2. Use Simple Lingo
The language you use should be user-friendly and not consists of jargons and difficult words. E-commerce content writing should be done with simple words and shorter sentences. It would increase understandability of your content.
3. Readability Analysis
Content for E-Commerce Sites should fulfil the parameters of readability analysis.
1. Make sure to write content in active voice and do not use passive voice in sentences.
2. Transition words should be used appropriately.
3. Shorter paragraphs should be written.
4. Use headings and sub-headings to make it more understandable.
Also, know that you are writing the correct sentence structures. Else, it will cease the essence and impact of your content.
4. Grammatically Sound
Content Writing for e-commerce business should be grammatically perfect. It creates a negative impression on the user when your website content is filled with grammatical errors or spelling mistakes. Professional writers always proofread their content before making it live. Also, check if there are any punctuation errors so fix them.
5. Connect with Your Audience
To create e-commerce content make sure to use words that make your reader fall in love with your content. Let them know your offered products are made to address their problems. In a simple and interesting way let them know your product would benefit them.
6. E-commerce Copywriting involves Product Descriptions
Whether you are selling baby care products or skin based products, e-commerce sites have an array of products to sell. Make sure to write a brief and compelling description of each and every product in all categories.
To write an effective product description ask yourself some questions and write their answers. It would automatically create a compelling product description.
a. What is your product?
Write about what is your product like whether it is a beauty product or electronic machine. Write a short brief about your product in the best possible way.
b. Why it should be used?
Write about what problems your product would address. For instance, if it is a shampoo, it will make the hair shiny, clean, and dandruff-free.
c. How to use the product?
Write about the usage of your product. What is the process to use your product? Are there any precautions while using the product or not. How much it should be used in terms of quantity. How many times you can use the product to reap its maximum benefits.
d. What are the Ingredients?
Write about its ingredients, particularly if it is a beauty product or an edible item. Consumers are always concerned about how the product has been made. Thereby, for ecommerce content development make sure to write whether it is an organic product or not.
e. What are the features?
Make sure to provide features in your content for e-commerce sites. It would allow customers to see how the product would add value to their lives. Also, it will let them know the product is worthy enough to spend your hard-earned money.
f. What are the specifications?
Write specifications of the product such as colors available, sizes available, condition of the product, the weight of the product, number of items if your product is a pack of a product like pack of 3. Likewise, some e-commerce sites are not the direct manufacturer. Instead they ship products from some vendors. At such instances, it becomes imperative to mention the brand name of the product.
g. What should be the formation of the description?
For e-commerce content creation, make sure to divide your product description into three parts. First should be related to the customers wherein you should write how the product would add value to their life. Write first paragraph customer-centric.
The second part should mention product features while the third part should be composed of product specifications. In the end, you can also write a note or some special conditions if applies. For example, you can write that the original product might have some difference with the shared pictures.
7. SEO Optimized E-commerce Content Creation
Now let’s discuss how to make product descriptions SEO friendly.
1. How to write product titles?
The best way to write product titles is to keep them short yet descriptive. Write the unique features in the title, which gives a glimpse of the product. Also, you can add a keyword in the title to make it SEO-friendly.
Furthermore, in order to specify features use a separator like ‘|”. You can use this pipe to make your titles more descriptive yet short.
Product descriptions are the most important part of e-commerce sites. Following the approaches briefly discussed above can help you in writing effective content for E-Commerce Sites.
However, there are several other aspects as well to write e-commerce copywriting. You can learn more by enrolling in some credible content writing course. This way you will be able to have more in-depth knowledge.
8. Add Content to Home Page and Preferences
Home page is your landing page. Most of the sales you get depends on the quality of home page content. So make sure copy of your home page is up-to-the-mark and capable enough to convert visitors into clients. Usage of buttons should appropriate with the right content.
Apart from this, usually writers fill up the content on major pages and forget to write content for Home page preferences. Thereby, I suggest writing content for home preferences as well. Write content for both meta title and meta description. It should be focused on what actually your e-commerce store offers. Write a short but compelling description. Other than that make sure to write unique content. It should not be copied and should be plagiarism free because content for ecommerce sites should be 100 percent unique.
Furthermore, to write SEO optimized content for E-Commerce Sites, firstly, make sure your content is unique and plagiarism-free. There is no space for duplicate content in the digital industry. Find out some relevant keywords with high volumes and use them in your content in the most genuine way. Avoid keyword stuffing. It should fulfill all the parameters of readability analysis. Use the appropriate character limit for titles to make them SEO-friendly.
Also, throughout the website, write quality and meaningful content to facilitate users and help them get value from your content.
9. Ecommerce Store Blogs
Inevitably, an e-commerce store is not completed without having informational blogs. They are the best source to connect with your audience. Blogs help you build relationships with your customers and be a part of their lives. Because therein, you have the leverage not to sell your product directly but to get involved in your customers' life by sharing relevant stuff.
For instance, if your e-commerce store is about selling outdoor essentials for hiking or trekking so your blogs could be something like ‘How to fold your sleeping bag’ or ‘10 Must-to-have Essentials while going for hiking’. There are dozens of more topics you can write on to educate and inform your customers.
Once they have built a trust that here I can get answers to my question or their content helps me always, they would also prefer your store for buying the relevant products.
Furthermore, they would purchase from your store and recommend it to their friends and family members. Thereby, make sure you write creative and informational blogs related to your offered products.
Again to do so, knowing your target audience and understanding their interests, queries and concerns is imperative. Else you won’t provide them what they are looking for.
Also, for which other purposes, their information will be used such as to offer them better experiences with the help of analytics. Will you sell their information ahead or not. If yes then under which laws, you are allowed to do so.
11. Content for Terms of Service
Therein, you write all the required details for anyone who uses your website. Whether he or she is a visitor, customer, vendor, merchant or contributor. You get an acknowledgment from them that they agree to all your terms.
Some of the terms, being a writer you should add while completing content for e-commerce sites, particularly for this section include the user is of the age as per the state’s law to use website. They will not send malicious stuff or viruses to the site. They will not resell your products without your consent. You are the sole owner of the website and you have the rights to change content any time you need. You can change the prices and descriptions of your content.
Furthermore, you have the rights to delete comments and feedback you think are unethical. If someone sends you content without being asked for, you can use it without notifying. It is the responsibility of the user to keep checking the terms because you can change them anytime.
Likewise, each of the minor to major terms should be added in this part of content for e-commerce sites to be no loopholes in the future.
12. Content for Shipping Policy
Content for e-commerce sites, shipping policy section holds significant importance. It would be best if you let the users know how much time would it take to ship their products. Normally, it takes 15 to 21 business days for shipment and 4 to 5 days for production. So mention it to facilitate your user.
Also, write about the order tracking details like when will the customer use the tracking ID or code. How you will send it etc.
13. Content for Refund Policy
Refund policy is another significant area for writing content for e-commerce sites. Unlike other sites, an ecommerce store’s content is incomplete without a refund policy. Herein you incorporate the details like under which condition the purchased product is eligible to buy. Also, you offer a refund policy or not.
If you offer a refund policy, you add over here that if you receive a defected or wrong product, it can be returned with a refund. Else, you also add terms for exchange policy over here with respect to your store.
You also mention the standard time, if their refund is accepted.
14. Frequently Asked Questions - FAQs
This is the section that retains your customer even if you are not there. This is a set of some standard or common questions and their answers to resolve confusion. Thereby, it is a kind of customer support. Some of the most common FAQs of content for e-commerce sites include:
• When will I receive my order?
• What to do if I mistakenly added the wrong email address?
• Can I return my order?
These are just a few. However, you can add a lot more questions to facilitate your customers.
15. Content for About Us Page
About us page is meant for unfolding your story like how you started. What is your mission and vision. Who are your customers and why you are different than other brands. All such details are written in the about us section of content for e-commerce sites. Likewise, you can also add details about your team, your success timeline, and many more.
16. Content for Contact Us Page
Normally, the contact us page is simple but incredibly important. It helps you directly get in touch with your customers or vendors. So content for e-commerce sites of contact us page comes with a form that asks for contact details and message or query.
Furthermore, you can also mention your newsletter or leave their email address to send updates regarding new offers and products.
17. Content Guidelines
The attributes mentioned above would help you better understand content for e-commerce sites and its attributes. The major framework or the structure of e-commerce site content has been discussed. Now it’s time to write content that sells. For that you have to develop 3D content.
3D Content Ecommerce Content Strategy
It basically involves strategizing content and for ecommerce site’s content, developing an effective strategy is a must. Otherwise, your content would not fulfil the core purpose that is selling the products.
Thereby, 3D content helps you in strategizing ecommerce copywriting that reaches the end goal that is selling.
Firstly, Your content should have a roadmap for some pain points. Need is the mother of the invention so whatever product you are offering to your customers must be sorting out some problem. Your content should put that problem in limelight.
Secondly, roadmap to relevant content. Make sure you are not writing to meet the word count limit. Instead, your content should be relevant. And it should be discussing the subject matter under consideration so that your audience find it useful to read.
Thirdly, your content should have a roadmap towards buying process. There should be a call to action or something written that motivates them to buy action.
Content marketing is not about showing your product but is about telling stories focused on your customers’ interest. With the help of content, let your target audience know how your product would add value and save their time. Storytelling is the best way to get your audience engage. Else, it becomes boring and unpleasant.
Likewise, your story should be pinpointing your customers’ needs, and their pain points. In the end, it should be solving their respective problems. Just mentioning problems would not work. Instead, you should also be writing how your products would be rectifying the issues they are facing.
Ecommerce Content Marketing
Ecommerce content is not completed without content marketing. We have been familiar with marketing for more than hundreds years and none can deny its importance. Likewise, content marketing is also essential to reach your targeted audience.
Furthermore, content marketing is also incentivized to create awareness to scale the buying rate of your products. With proper content marketing, your content will grab attention of the people who are willing or need to buy your product.
Without using the proper channels of content marketing, you will not market your ecommerce store no matter how good you have written content for e-commerce sites. Thereby, in order to promote or get out the most from the quality content you have written, it is also imperative to make it according to content marketing principles.
This is all about writing content for an e-commerce store. However, there is still a lot more to discuss, but you will write a compelling copy following all these guidelines. So if you haven’t started copy yet, start it now and make sure to write engaging, to-the-point and factual content that helps you sell your products. One more thing, make sure your copy is a hundred and ten percent original.
Now, we must say if you haven’t developed your e-commerce site yet, hire a renowned and trustworthy digital marketing agency and kick-start your store.
Hopefully, this writing piece has helped you understand the science behind writing copy. However, we would love to hear how it helped you or where you lack so that we can interactively help you more.